RSS Works: Metrics Prove It

Marketing are constantly asking if RSS marketing works and if this can be proved. It is time to take a look at some real-life indicators RSS marketing real life. These will show what kind of results you can expect to see RSS. First, the data presented in the Syndicate Conference in New York, the first conference entirely devoted to RSS. To make a point, let’s take a look at RSS metrics from four different viewpoints, each demonstrating one facet of RSS marketing and a different way of capturing RSS metrics. These combined data will give the answer of whether RSS marketing is for you, as an addition to the marketing of e-mail, or not. 1. The percentage of clicks from a site RSS FEED: RSS RSS feed SIDE statistics should be most relevant when coming from actual RSS aggregators and suppliers, as these people can precisely measure how users are actually using RSS.

Reader Customer service that recently launched a desktop RSS aggregator, which marketers can brand for themselves and then distribute to their readers gave us their latest data. This data is based on 3,500 users of their brand-able RSS aggregator and in the past two weeks ago 48 hours after use of the reader. The most interesting piece of data is the average 23% CTR (click-through rate) feeding site during last 48 hours, which proves that RSS works in terms of getting the message to readers outbound to the site. RSS users are actually clicking on RSS content! Now, what is the “feed-a-side” CTR? It simply means that 23% of end users who subscribe to various sources, click at least once in one of the elements contained in the foods you are subscribed.

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