Marketing Strategies

What is marketing? Why it scares so much? According to the dictionary, marketing is the set of principles and practices that look for the increase of the commerce, especially of the demand. That is, to sell, to sell and to sell. Peculiarly, the sale undergoes a stigma outside the strictly enterprise scopes. Between academic, professional and working the commercialization frequently , of evil taste or are described like greedy the deprived boundary of the salesmen. Are mistaken conceptions of a fundamental activity that it affects everybody.

It gives to equal the position or position that you occupy, your success depends to a great extent on your capacity of to sell your contributions. A bricklayer teaches his works to demonstrate his was worth. A university professor maintains a publication bibliography to show his prestige. And a doctor takes care of conferences international to make contact with the enemy and to deepen his knowledge. These also are mechanisms of marketing.

In fact, unique difference is that a professional of marketing tries to organize and to implement his strategies of marketing of a systematic and organized way. The person in charge of marketing of a company counts on the responsibility of: To study and to measure the needs of the market. To create, to spread and to maintain the mark of the company. To create and to coordinate the communications with the press and mass media. To create, to manage and to measure the effectiveness of publicity activities. To coordinate and to support the activities and equipment of sales. To coordinate and to make pursuit of the relation with clients. To make pursuit of the processes posventa and the satisfaction of the client. To support the other departments in the design, development and unfolds of new products. Although all these tasks will not be direct responsibility of the Director of Marketing, all directly affect their results and therefore it is forced to be always watchman in each of them. For more information it reviews the section on the marketing of our Web.

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