Search Engine Promotion

In the general sense of "site promotion" (promotion) – is an attraction to the site visitors. In the area of Internet services, the term "website promotion" is most often understood more narrowly direction – the promotion or promotion website in search engines. What does this mean? The term "promotion in search engines' mean performance of certain work to attract targeted visitors to the site from search engines by improve site positions in search results of search engines for a particular set of keywords (phrases). In this article, the term "website promotion" will mean exactly site promotion in search engines. It is believed that the promotion in search engines, in most cases is more efficient in terms of price / quality ratio than other methods of promotion of sites, such as Banner (Banner) and Contextual advertising. However, it should be noted that the effectiveness of a particular type of online advertising, primarily driven by the goals and objectives pursued by the advertiser. In addition to the basic problem – attract the largest possible number of visitors to the site – to promote sites in search engines indirectly helps solve a number of other important tasks.

Among them are: improving the image of the company through removing "image" in the query or even top5 TOP3 search engine, as a rule, it is very expensive highly competitive demands, and increase recognition of the site (the company's brand and / or trademark), to encompass a large number of target queries. To date, most large companies in the field of optimization and promotion web sites offer several different options for promotion of sites, depending on the pursued goals and objectives. 1. Promotion "in the words" This is the most common form of website promotion, which stands out the most relevant list of keywords and website promotion focus is on him. Promotion can performed on any type of queries: bass, midrange and treble. Promotion cost is calculated separately for each request, and additionally may depend on the selected position in the search extradition.

This version of website promotion for companies with a small amount of goods and services and / or when you can articulate a short list of key phrases. Promotion "according to" best solves the problem of improving the company image and brand recognition. 2. Promotion of "seemingly" This option is most effective when the need to promote a long list of mid-and low-frequency queries. As a rule, the proposal is packaged, ie, value is formed according to the tariff determined by the number of queries needed to advance and a guaranteed share of output requests. The advantage of this option forward is a large list of keywords and low cost of development compared with the promotion, "says." 3. Promotion "by visitors" ("Traffic") Website Promotion "in visitors "is aimed at promotion of the site to the maximum possible list of keywords. The feature of this version of website promotion that payment is not the position of a site in the SERPs, but for specific target site visitors came from search engines for targeted key demands. Website Promotion "by visitors," apart from the main task of site promotion solves the problem of brand awareness. He most effective for sites with a large list of goods and services, such as online stores.

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