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Published October 3, 2019

How to get reliable results? For inspiration, marketing agencies, market research cease to be something unique in the Russian business practice. Research the market is growing annually at a quarter or more of its annual volume has already exceeded $ 300 million. Representatives of even the most conservative industries no longer rely on an ephemeral 'entrepreneurial intuition' and appeal to professionals in search of knowledge about market. And it is quite timely, it should be noted, address all market failures more often and even death are caused by incorrect rate companies business, murderous strategic blindness. Marketing research – the true, if not the only way to practical knowledge about the environment in which there is a business. Based on this information, the most important management decisions, through which the company is certain, more or less favorable position. If you have any heart, liver, kidney problems or any other serious conditions. cialis for order If this is not present in your relation, you have to visit to a physician who will provide you with information related to viagra ordination but gorilla pharmacy is one in a million that will supply you with the best to best educational data on viagra. This medicinal drug must be consumed in the form of cream results in an increased and improved sexual viagra cialis achat response. All the other effects manifested once the recommended dose was exceeded. levitra fast shipping It is logical to assume that the quality of these decisions depends on two factors – the competencies and reliability of the information manager, received in the course of marketing research. In this article we will marketing problems of reliability of information gathered during the quantitative research.

This material continues the series on the problems of marketing research, started article '2000 words about how you can not conduct focus groups' in August this year. Quantitative marketing research aimed at obtaining the most accurate quantitative estimates of various parameters of the object being studied, that is, dealing with numbers. Clearly, if the serious decisions based on the figures, the requirements for the accuracy and reliability of these figures should be no less serious.