Cologne Institute

The German promotional products industry is recovering quickly from the recession of the crisis year 2009. The German promotional products industry is recovering quickly from the recession of the crisis year 2009. The advertising article Association (GWW) identified for the past year of 2010 industry sales of 3.43 billion euros. This is more than in the previous record year 2008. The trend cause for optimism the industry. According to the GWW, industry sales grew stronger as in the overall economy and stronger than the sales of most other forms of advertising. The promotional items has strengthened its position in third place after print and TV advertising and expanded.

Increasing budgets for the use of promotional items can be expected according to the latest economic survey of the Cologne Institute for trade research (IfH) and the history of the most important trade fair at the beginning of the year. Thereby, the GWW industry monitor shows that much larger sales would be possible, the legislature would make the long-overdue equality of laid down advertising to other forms of advertising. Currently, advertising such as print ads, TV and radio advertising, sponsorship etc. as business expenses are fully tax deductible. A cap applies to the advertising promotional items, however. This severely limits the potential of the industry. The advertising article dealer the gift”from Karlsruhe can confirm the trend of the GWW-industry monitor. After a good business 2010 2011 rising sales are expected. This women is expected in addition to the good overall economic development football World Cup in their own country inspire sales of promotional items and fanatics.

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