Archive for October, 2011

Catalog Goods

Friday, October 28th, 2011

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To date, to find a particular product in a network like everything: heterogeneous catalogs of goods and services, search engines, classifieds, auctions. Ie, if necessary to find a particular product will not make no difficulty. Although, when faced with this question directly, there is a lot, if not an easy way to obstacles. For example, to compare the prices of one type of goods, must be shoveled dozens of catalogs, online stores and other resources with a description or reference to a specific product. And it is at least 30 minutes, given the fact that fortune on the side of the seeker. But if the product is specific, then find a store selling this product will be not that difficult, but very difficult.

The fact that the search engine in the issuance of an answer for a given query provides links to thousands of product description in catalogs, stores, forums and other information network resources. In this case the lion's share of time spent on sample potentially necessary resources – stores, catalogs and auctions. How not to say, but when choosing the place of purchase of the goods the most important role played by money, so followed selection of those resources in which the price is the most useful. It is also an important role in finding a store or catalog is the geographical location of the company offering the product as it does not always have sense to wait for delivery of any product 1-3 months, provided that it is possible to exactly the same product – albeit for 50 rubles more expensive – to get a point release of the goods or markups delivery to your home or office. As a result, if the product has large range of customers, ie it is specific in its way, then the search marketing company can take over three hours. From the above it follows that at this point in the network does not have the necessary tools to search goods, or rather the seller meets the requirements of the consumer. Yes, to compare the prices of goods have directories, but directories offer a maximum of up to 3 items of one type of goods, and then these directories unit. While the shops and vendors selling this product in the network scores. In general, there is an urgent need to create a catalog of products covering all products and services presented in the Russian segment of the network.

Creative Advertising

Tuesday, October 25th, 2011

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"Previously it was thought that a product with less creative advertising, but win big budget item with creative advertising, but with a small budget. Today, this statement is certainly not "- and that is why I am always attracted Small and medium businesses. There are literally untouched by the settlers of the field, which give good returns at low cost. In the example I can give my solution for beauty, which is not so long ago I circulated on the internet. I once heard a belief of my colleagues that for a long time sunk into my memory: Small business – it's like a pebble, they can throw someone in golovu.Sredny business – it's brick out of it you can build a house, or even better, a good Rublevke.Krupny mansion on business – it is like a big concrete block, and long tyagomotno from which you can build a tenement dom.Nu a huge scale and the turnover of business – it's like a big boulder, which is the road, people go, looking at him, but could not do anything I want to emphasize mogut.Etim responsiveness to change and openness in the conquest of new tops and creative ways of lightning that are unique to small and medium-sized businesses, which is one of their main advantages! About integrated marketing solutions, and efficient foundation pr promotion I will explain later, and now back to the topic of "Creativity in advertising." Let's try to formulate What is a creative advertising in general: The first feature – unique, different from others.

Europe Pvc

Friday, October 21st, 2011

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And one of the main selection criteria: "to the PVC-profile, out of which manufactured windows, was definitely out of Germany or Austria. " Where did the belief that a profile of these countries – is the best? The fact that the first window of the PVC-profile appeared in the 1950's, especially in Germany. And from there a few years later began his triumphant march across Europe and America, winning the hearts of millions of consumers. Due to its design plastic windows than traditional wood according to parameters such as heat and sound insulation, reliability, durability and ease of use. It was in Germany and Austria are still observed maximum concentration of manufacturers of pvc profiles, window fittings and equipment for the extrusion of pvc, for making glass, etc. Decades of the German manufacturers have been trendsetters, offering the market more perfect window design. So it is no surprise that it was thanks to German and Austrian producers in the mid 1990's.

was an acquaintance of Russians with the advantages of energy-efficient plastic windows. However, at present in the Russian market is quite a bit of this European profile. According to Irina Obrosova, director of "O.K.N.A. Marketing ", the share of imported pvc profile in 2009 was less than 10%. Take products through half of Europe quite unprofitable – tariff barriers and transport costs greatly increases the total cost of production. So most of the major European brands have long built their own production in Russia, which are equipped with modern imported equipment and work as the foreign, and on domestic raw materials.

CBitrix Site Manager

Thursday, October 20th, 2011

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"1C-Bitrix Site Manager – Expert" – the technological foundation for the development of the current site. With the edition of "Expert" can create a new web project or move an existing site on a reliable system management. Opportunities. Project Administrator, developed on the basis of "1C-Bitrix Site Manager – Expert," will be able to: – manage the structure and content of the site – edit text in HTML-editor – to publish news Press Releases – create hierarchical catalogs of goods and services – to distribute the access rights of user groups – to manage display advertising on the site – to assess the cost effectiveness of advertising campaigns – to analyze visitor statistics and efficiency of the site – manage forums – maintain mailing lists – to conduct surveys of site visitors – to organize the work of an automated technical support service – to translate the interface product into other languages, and more. To manage a project created on the basis of "1C-Bitrix Site Manager – Expert" is not required to involve experts in the field of programming and html-layout. A simple mechanism management. Site management is done through an intuitive interface of the administrative section. Saved changes are immediately displayed on the site.

Intuitive interface. Easy and intuitive interface provides the possibility of an ordinary computer user to quickly master the management of the site. In the public part of the site is a toolbar that is available for viewing to the public. Management structure and content. 1C-Bitrix Site Manager – Expecto" allows you to manage the information content of the site: to change the menu, create new sections and pages, edit text in an online HTML-editor, to place image to publish news and more. Restricting access to the control system. The product provides the ability to distinguish between the rights of users to access the management system. Several staff members can control different sections of the site, news feeds, product catalogs.

Marketing research. "1C-Bitrix Site Manager – Expert," provides the technical possibility for audience analysis and site of marketing research on the Internet. Using the technical capabilities of the product, you can conduct online surveys, polls and surveys of site visitors, organize the data. Accounting statistics. The system keeps track of statistics, hits, hosts, sessions, visitors, a record of all related sites, record the search phrases popular search engines and built-in search engine. You will be able to monitor the external advertising campaigns, to observe the actions of visitors to the site, analyze visitor paths and much more. Evaluating the effectiveness of advertising costs. Detailed reports on advertising campaigns to help marketers to the company to conclude that the cost-effectiveness of a particular channel of advertising. Advertising effectiveness is determined by analyzing the behavior of visitors coming from specific advertising campaign. Technical support. Using an automated technical support service, you can really help our customers resolve issues. The system allows us to classify the user-set levels of criticality problems, assign responsibility for different categories of technical support,

Cooking Blog Promotion

Friday, October 14th, 2011

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Cooking Blog has a good potential for promotion of the resource in the network. Since 2008 I have been disclosing this very building, and sharing the results. Given the characteristics of the culinary blog, I identified some best options for its promotion. 1. Registration of copyright culinary blog in the theme directory. I see no reason to blog postings in 1000 completely unknown directories on the ears scored all sorts of links to auto marketing. High benefits from the publication of your resource in the catalog of culinary blogging. Directory is located on the site Alexei Onegin, popular among the culinary bloggers.

There was a tradition to hold contests (with real gifts and prizes), to publish an interview with the authors of cooking sites. Therefore, an active blogger is much more likely to attract attention. 2. The use of widgets. My opinion is: as if the widgets specially created for culinary sites. Any author's website can not imagine cooking without photos of dishes. If you find a blog with recipes without pictures, we can assume that this is a reprint from a book. This blog is boring and pale.

Widgets work on technologies Rss and updated as you add new photos and blog posts. Create a widget and share it with the audience. The reader who posted the widget code in their page, always will be informed of updates. 3. Service of free promotion BlogUpp! BlogUpp! makes a screenshot of your blog and it shows on the websites of other members of the system. There are different opinions about the effectiveness of this method of promotion. I think it's not for every thematic approaches. But for a blog about cooking and needlework this is the fact! Bright screenshot with photos of food and crafts attracts more attention. Accordingly, more hits on your page. 4. Free e-books. Free e-book of culinary subjects can increase traffic to your site dozens of times. This book has a special unit, which inserts advertising your website. Suggest this for free book to his readers, and it smashed all over the Internet, increasing traffic to your website. My experiments continue. Always ready to discuss them.