And they are only willing to pay for help from the experts. Are you really an expert? Testimonials: If you want to establecertecomo an authority in your field, your best test found in the testimonies of satisfied customers. Ask each client a testimony, then ask for permission to publish your real name (albeit only the name and the initial of the surname) and location, and if possible a small photo of this person. If your products or services have been used by other professionals and / or a person known, better than best! Publish the real testimonials, with real people that other clients can see and verify, this says a lot about your experience. If you’re just starting, you might have to offer discounts or gifts, in order to obtain the level of experience and number of testimonials you need to establish you as an expert in your business over the internet. Value: Another way to establish your credibility is the continuously offer a great value to your clients. If they are visiting your blog for financial advice, are not interested?to read about what you did the long weekend.