The Road to Success

History … When we speak of Backus, talk business, and is that doing business is not easy especially when it is ready to compete not only nationally but also is recognized in the world market but of course that takes time. Making a historical review of Backus, say it all started in 1954 when a Peruvian investors decided to bet on our country and become a foreign company in a domestic company. Transform and National Company, Backus and Compania Nacional de Cerveza SA Lima Malting decide to create a business dedicated to the manufacture of Malta, until, in 1993 in order to expand the beer market was an early and significant investments in our country with the opening of the brewery in Ate, one of the most modern in America.Thus Backus also prepared to face their competitors and achieve possession as one of the leading companies nationwide. Path.. Thanks to his leadership in 1994 breaks down to its main competitor by acquiring 62 of the common shares of the CMC (Compania Nacional de Cerveza SA) allowing you to enter the market for water and soft drinks at home and in 1996, with a vision and seeking to exploit synergies in the beer business, establishing Union Backus y Johnston SAA, through the merger of Cervecer a Backus y Johnston SA, Compania Nacional de Cerveza SA, Cervecer a del Norte SATrujillo and Brewery Company Ltd., and this fact led him to the top making the brewery Backus in Peru’s most important. In 2000 Backus finally started on the right foot since March Brewing Company South Peru SA (CERVESUR) becomes part of the Backus group with the aim of consolidating a company able to compete in a globalized environment. Not only that but the company was gradually being recognized in the global environment, so that, in 2002 thanks to the Grupo Empresarial Bavaria Backus enters the shareholders of the company is strengthened and become part of a American transnational important, but not everything was invers n Backus, in the same year began a process of disinvestment in some sectors with the objective of consolidating the beer and beverage business, with a view to increasing competitiveness.

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