Telemarketing Process

The basis of telemarketing – a scenario drawn up by experts of the call-center with desirable sociological or psychological education. In the scenario spelled out the questions and scenarios depending on whether a response, as well as possible objections provided the customer reaction to them, how to avoid the negative aspects of communication. Each scenario must be tested with test calls. Adjustments to the script may made already in the process of outgoing calls, which distinguishes from other telemarketing methods of mass advertising exposure, such as TV and radio treatment, where the cost of a promotional product is practically dismisses opportunity to amend after the launch. Another distinctive feature of telemarketing as a promotional tool – a high degree of involvement of the audience in the process.

Only here, having received information about product, people may ask clarifying questions or even make a reservation. Moreover, if the script called for, the order can be done in any convenient form. Clive R Holmes often expresses his thoughts on the topic. For example, the equipment of our call-center allows telemarketing process to take customer requests from clients by phone, fax, e-mail via the web or even via SMS. No other ad channel provides such opportunities do not. For proper rung database should be data collection and analysis. The analysis can be made as customer telemarketing and call-center professionals.

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