Posts Tagged ‘changing trading’

Managing Director

Saturday, April 19th, 2014

Tags: ,
Posted in General | Comments Off on Managing Director

Current market study on complexing the application possibilities for complexing agents are versatile and the innovation potential of chemical additives is far from exhausted. Ceresana’s market research Institute in its latest study of the global market of complexing research predicts sales of more than 5 million tons in 2018. In 2010, the largest sales market, Western Europe and North America was followed with around 45% of the total consumption of complexing Asia-Pacific. Growth Asia-Pacific the use in detergents and cleaning agents constitutes the greatest demand for complexing agents. Manufacturers will benefit Asia Pacific and South America by complexing agents particularly from strong market growth for modern detergents and cleaning agents in the regions”, explains Oliver Kutsch, Managing Director of Ceresana.

The world’s most comprehensive market report analyzes how the demand will evolve after complexing agents in the various application areas. Also be opportunities through new, innovative Products shown. Ceresana predicts a moderate growth for the main application area of complexing agents, the washing and cleaning products market, to research. However, the field of application of pulp production, especially in the Asia-Pacific region will grow strongly. Already in the year 2010, the pulp industry was the second largest application area, with complexing here needed in the production of bleached pulp, as well as in the deinking of recycled pulp. Innovative and ecologically also in other areas, such as process water treatment and agricultural technology, the use of innovative complexing agents is increasing. Particularly biodegradable product types that are increasingly pushing for some years now on the market are needed. Reasons for this include other ecological concerns regarding the bioaccumulation of complexing agents and the resulting consequences for humans and the environment. Apart from the environmental aspect, modern complexing agents are becoming more powerful and can be applied easily. In the current market report are profiles of producers of these new and modified products.