Internet user 2.0 “want and accept no one-dimensional one way communication, in which the static role of the receiver within the old sender-receiver model are reduced. Become rather prosumers are from the formerly pure consumers”who actively engage in the Web as opinion, talk, and discuss. And also actively demand this new role: the modern Internet users want to contact the issuers of messages in dialog, comment on brands and messages, and refine content to then distribute them. The consumer is the ideas, opinion makers, promoters, trendsetter, designer, seller and tester. Companies must pay attention so their users. Follow others, such as Walmart +, and add to your knowledge base.
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