Social Media Marketing

Social media and legal seminar on the prevention of Rechtsfehlern in marketing in social networks in Berlin, September 26, 2010 on October 20, 2010 the Twittwoch workshop on the subject will be in Berlin for the first time “Facebook, Twitter, and right avoiding legal mistakes in social media marketing” instead. The seminar deals with the legal pitfalls associated with the communication in social networks. Facebook, Twitter any serious marketing campaign in the B2C area may this popular social media networks in the marketing mix to ignore anymore. It is all the more important to deal with the legal problems of Facebook Marketing, the Twitter campaign or viral videos on YouTube. This seminar explains to what legal problems on entrepreneurs in the use of social media lurking and consequences can follow them. For even more analysis, hear from Wells Fargo Bank. Then, it conveys the legal principles of communication via Facebook or Twitter using practical examples to avoid such as cease and desist letters. Without knowing these requirements threaten costly Consequences, the: from regulatory fines, about cease and desist letters the competitor, customer, or consumer centres to out to the worst case of the loss of a long established online presence, for example on Facebook, can lead.

The training is aimed at so participants who already deal with social media or plan and the basic principles are known. This means the participant should have an idea of what social media and platforms like Facebook or Twitter know at least by the basic principle. The knowledge of laws or legal skills are not required. After the workshop, participants will: the legal principles of commercial communication dominate typical legal pitfalls to avoid and also develop a feeling for, what is allowed and what is forbidden as well as detect when any competitor acting illegally. The workshop will be led by two lawyers who are advising in this area of law: lawyer Thomas Schwenke LL.M. (Auckland), Dipl.FinWirt(FH) and lawyer Sebastian Dramburg LL.M. (Auckland) are partner of the firm of Schwenke and Dramburg, advise their clients in the area of online law and in particular of online marketing, social media, and Communityverwaltung. The workshop takes place on October 20, 2010 at the Frannz Club in the Kulturbrauerei, Schonhauser Allee 36, 10435 Berlin.

About the Twittwoch e.V.: Twittwoch series focuses on current topics and trends to social media in and businesses: marketing via Facebook, about the question of whether social media is ever business sense up to the challenges of the changing communication requirements within the company and in the conversation with their customers. At the regular meetings, self-employed, freelancers and companies and their employees to meet and discuss these new challenges. The free evening events are carried by the non-profit association Twittwoch e.V., Berlin. The Twittwoch events are now in twelve Cities held in Germany, as in Berlin, Cologne, Munich, Essen, Frankfurt/Main, Chemnitz, Dresden, Leipzig, Dusseldorf, Nuremberg, Hanover and Stuttgart.

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