Real Media

The media, consisting paradoxicalally as half of the elite and masses and acting as diffusing instrument of messages of potential access to all the individuals of the society, is consolidated, in such a way, as essential element for the achievement of ways that lead to the reach of a vision to interdisciplinar of the environment. In fact we have observed that with the domain of the information, the media developed mechanisms and tools capable to spread out, more quickly, the problematic knowledge concerning the ambient one, proven per the last decades, where it had a significant increase of publications, sets of documents and institucional campaigns of advertising on the environment. By means of periodicals and, mainly, of the television, the ambient questions have fond of the knowledge, for the first time, of segments of the society that never had had access to the subject, a time that these information circulated basically in restricted spaces (scientific community, seminaries, specialized lectures and publications). However, this performance of the media while constructor of the knowledge and its interface with the ambient education, do not come following the real necessities of the society and the environment. Its interest directed toward the ambient subjects invariably is determined by tragic circumstances: emptyings of oil, floods, estiagens, forest fires, hurricanes and earthquakes are what they deserve place of prominence in the reporters.

What of certain form he is correct. But still it lacks to perceive the urgency to it to open space for new guidelines that fulfill the objective to deal with problematic the partner-ambient one in way to interdisciplinar. What we witness is a covering vitiated to ethics that is not of the care (BOFF, 1999), nor of the responsibility (CAVALCANTI, 2006). It fits to the social function of the media, to explain with clarity and objetividade the challenges that we have for the front in relation to the global heating, pedagogical device fields: of the communication (attempting against for the strategies of language of the media) and of education (underlining the problem of the constitution of the citizen, of its production and formation, from the consumption of .1.1 miditicos products) the concern for the question ambientalDesde its sprouting, has about 90 a thousand years behind, the species human being comes degrading the nature.

Tags:

Comments are closed.

  • « Older Entries
  • Newer Entries »