Product Life Cycle

Product Life Cycle The product life cycle (sometimes CVP) is the evolution of sales of an item during the time that remains on the market. The products do not generate a maximum sales volume immediately after entering the market or maintain their growth indefinitely. The concept of “life cycle of a product is a marketing tool and marketing. The conditions under which a product is sold changes over time, and sales vary and pricing strategies, distribution, promotion … (variables of the ‘marketing mix’) must be adjusted taking into account the time or life cycle phase in which the product is located.

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