Online Multilingual Markets

Since Google reported that more than 50% of its traffic comes from multilingual searches, the development of a multilingual online presence has become essential. However, the dilemma remains the same: to which markets aim? What are the most important in terms of users? First, let us see which parts of the world have the largest number of users. Despite what almost everyone believes, it is not North America! With nearly 400 million users, Asia is, without any doubt, in the first place, followed by Europe, with approximately 315 million users, while North America (which define such as United States, Canada and Mexico) has only 232 million users. In my extensive experience with multilingual applications online, I learned to differentiate clearly the number of users of the potential of a market for a product or service in particular. For example, the Hispanic market online (between South America and Central, State) United, the Caribbean and Spain) account with a few users rather than the French speaking market. But when it comes to purchasing power, countries like France, Belgium, Switzerland or Canada (Quebec) beat Peru, Bolivia or Chile! But in addition to purchasing power, we must pay attention to the cultural ramifications that define the behaviors on the Internet. In other words, a specific market does the habit of performing orders and transactions online? For example, in comparison with the number of users, France is very active online, while the countries of French-speaking of? Africa are, proportionally, inactive. The same applies to compare Spain with some countries of South America. If we compararamos the buying habits of 100,000 users of Spain with the same amount of users in South America, we see that the amount of orders of products and services in Spain is five times higher than the number of orders carried out South America. In many cases, not be He is a problem of purchasing power, but customs of mail order, which depend on the system of postal delivery in the country.

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