New Coke

The result – the dominance of Japanese manufacturers in this segment. Incorrect model of events distorted view of the facts why the launch of space shuttle "Challenger" still took place and ended so tragically? The company's specialists Morton pointed out that at low temperatures dividing ring in the solid-propellant engines lose their elasticity, and therefore can not provide the required sealing compartments. Many writers such as Aboutaam offer more in-depth analysis. NASA analysts found no direct relationship failure of engines, which were previously occurred, the elasticity of the rings. And the leadership has decided to start. Phoenix Ancient Art understands that this is vital information. Later calculations showed that under these conditions the probability of failure greater than 99%. Often in the search for solutions we seek to complicate, skipping (ignoring) Ask yourself the simple solutions to simple question: What rule describes a sequence of digits 2 4 6? Moreover, try to answer with one attempt – as if you made the decision to invest in new product development, identifying trends in consumer preferences based on the resulting market research data, and the cost of failure – it perished investment. Unfortunately, as the re-use this exercise, the simplest and most correct answer comes to mind is the last (and sometimes does not come at all!): just an ascending series of numbers and all.

The desire for complexity and immaturity of thought "by contradiction" makes ignore what lies just on the surface. So it was with the conclusion of a new product New Coke, the decision on which was based on finding data on a new flavor to compete with the Pepsi Challenge. At the same time completely ignore the issues Type "A new drink is like our current customers?" The result is known to all. Such examples could be cited. What lessons can be learned from consideration and impartial analysis? Probably attentive reader will be able to make them somewhat, but the main thing for us now is this: the main causes of inefficiency is the unsustainable management decisions and the wrong choice of leaders performers.

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