Brazil Foods

The vision of that the domestic market must be protected if has consecrated as jurisprudence (consolidated agreement) of the Cade. Exactly in megafuses that had created national champion, as the AmBev, antitrust agency focou itself in the domestic market, and not in the allegations of that if it created a Brazilian giant to compete there is. Specialists in operations as this remember that in the case of the Ambev she said herself very in the possibility of exportation of guaran Antarctica, that would be one ' ' flavor brasileiro' ' to be vendido in the exterior. In the judgment of the purchase of eight mineradoras for the Valley of the River Candy, it was said of the necessity of the company to be great internally to compete there it are with other giants of the steel. in the purchase of the Boy for Nestl, the last one affirmed that it intended to use the marks of the first one to export ' ' chocolate brasileiro' ' for other markets. But, in all these cases, what it weighed had been the conditions in the domestic market.

First uprising of the CadeO president of the Cade alerted that the evaluation of the BR Foods will not be summarized only which will be the participation of resultant market of the fusing, but item as, also, the participation in the exportations. The goal is to verify if Visa to guarantee that it is possible, in case that the Cade later decides for the total or partial reprovao of the operation, that the businesses are separate. This is made comumente in all the cases where has reasonable concorrenciais concerns said Badin.Badin remembered despite the financial crisis does not have to serve exactly of justification for enterprise fusing that harms the consumers, that this means reinforcement world-wide of the performance of these companies. ‘ ‘ to the consumers and the internal competition it also means profit of efficiency for the companies in the market externo' ' , it affirmed Badin, without directly citing the just-announced fusing of the Healthy one and the Partridge******fem=”perdiz”****, that company resulted in Brazil Foods (BRF) who will become one of the Brazilian exporting greaters.The BRF wants to act with rapidezNo day 22 of May, representatives of the Healthy one and of the Partridge******fem=”perdiz”**** they will present, informally, to the council members of the Cade the model of the operation.

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