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In modern times, advertising is increasingly difficult to come up with something new, something that no one has ever seen and that will be immediately brought to the attention of the consumer. Therefore, among the variety of formats of outdoor advertising: signs, posters, light boxes and illuminated signs, building facades, decorated with elements of interior advertising, special place in large-scale advertising design, executed in the form of roof-top units ( most often they are performed in a volume of light letters) The above product is naturally attracted to the views of the impressive sizes, and certainly its convenient location. Of course, such design for complex manufacturing, require compliance with safety standards and can not be made on the basis of a small advertising firm that does not have sufficient production facilities and team of professionals. However, today this format production occupies a leading position in the field of outdoor advertising. However, positivity and promise of this product has a negative side. Chief among these is the technological complexity of manufacturing and assembly. And to take responsibility for the production of these products have only the advertising firms who have extensive experience in production these products. In the state of such firms should be professionals who have appropriate education and experience of similar works. But the skillful comparing all the mentioned factors and competently run an advertising campaign does not effect cause long in coming – you get effective advertising that will generate income and, not least, ensure a constant flow of customers

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