Archive for January, 2012

Baldessarini Brand

Tuesday, January 31st, 2012

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Baldessarini brand is named after its founder and chief designer – Werner Baldessarini. It was founded in 1993, and in 1994 – fashion industry saw the first collection of menswear. The main idea of the brand: "A luxurious thing can not be rational. " Cloak can be made of a silk tie and a jacket sewn from python skin. High-quality materials combined with a complicated process, which has inherited from Baldessarini Hugo Boss – make this dress a great choice for very wealthy men. In 1996, Charles became the face of brand Schumann – "man-cocktail", a well-known fact that the author of several books on how to mix drinks. Along with the advent of Schumann, and changes the basic idea of mark: "Clothes that distinguishes man from the boy." Collections Baldessarini – these things are interesting in combination. Buyer urged to experiment and try different combinations of models as it likes to do Baldessarini. The main purpose of brand – to provide comfort and attractiveness of the owner due to eminent grandeur of clothing, created by the best masters of his craft.

Print Ads

Sunday, January 29th, 2012

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About viewing the video user generated emotional background. The incompleteness of the story is interesting clip. It is known that contributes to the incompleteness of interest because a person mentally dorisovyvat missing parts of the image, receiving internal emotional and intellectual satisfaction from the creative process. Thus, when advertising on television to highlight the image, clearly distinguish it from all environment. If possible, try to use the association with movie heroes, artistic heroes.

The main types of stories in the advertising vehicle: a dramatic, historic, poetic. Pros advertising on television: – simultaneous effect on the eyes and ears – wide range of attracting consumers' attention by creating a moving image of a car with an alternation of display advertising. Advertising on Radio. It is becoming increasingly popular. In this type of advertising vehicles to focus on sounds (brand name), and images of model cars from the audience. The main advantages of this type of advertising: – great coverage of the audience – relatively low cost – greater confidence than Print Ads in the printing industry.

Placing a graphic ad unit in glossy magazine or on the forms is very popular brand of the car increases. High printing quality and prestige can see your ads and appreciate the brand of car. Brochures, catalogs and brochures are also playing a role in promoting the brand. As we have said, advertising must present to the buyer truthful information, so it is useful to place articles on the topic in print production. Such advertising in specialized publications will be a great help.


Wednesday, January 11th, 2012

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In modern times, advertising is increasingly difficult to come up with something new, something that no one has ever seen and that will be immediately brought to the attention of the consumer. Therefore, among the variety of formats of outdoor advertising: signs, posters, light boxes and illuminated signs, building facades, decorated with elements of interior advertising, special place in large-scale advertising design, executed in the form of roof-top units ( most often they are performed in a volume of light letters) The above product is naturally attracted to the views of the impressive sizes, and certainly its convenient location. Of course, such design for complex manufacturing, require compliance with safety standards and can not be made on the basis of a small advertising firm that does not have sufficient production facilities and team of professionals. However, today this format production occupies a leading position in the field of outdoor advertising. However, positivity and promise of this product has a negative side. Chief among these is the technological complexity of manufacturing and assembly. And to take responsibility for the production of these products have only the advertising firms who have extensive experience in production these products. In the state of such firms should be professionals who have appropriate education and experience of similar works. But the skillful comparing all the mentioned factors and competently run an advertising campaign does not effect cause long in coming – you get effective advertising that will generate income and, not least, ensure a constant flow of customers